Media Kit
About Surviving the Daily
Surviving the Daily is a YouTube channel and content hub focused on everyday carry (EDC) and practical preparedness — with a strong emphasis on staying ready without overspending.
The concept of EDC reflects a mindset of readiness and adaptability in day-to-day life. Every setup is personal, and the channel is built around helping viewers tailor their carry to their own needs, lifestyle, and comfort.
With nearly 600 videos published since July 2022, Surviving the Daily focuses on real-world usability, budget-friendly gear, and honest opinions that help viewers refine their own EDC over time.
Audience Snapshot
45–54: 24.8% · 55–64: 22.5% · 65+: 17.7%
Germany: 0.4% · Mexico: 0.3%
- EDC & preparedness enthusiasts
- Hands-on, tool-focused, DIY mindset
- Budget-conscious consumers who still value quality
Audience Interests & Shopping Behavior
- Do-It-Yourselfers (High)
- Home & Garden (High)
- Dog Lovers (High)
- Rock Music Fans (Very High)
- Olympics & general sports fans
- Home Improvement – Very High
- Tools – Very High
- Motor Vehicles (Used) – Very High
- Vehicles (Other) – Very High
- Credit & Lending – Very High
Channel Reach & Key Metrics
Channel launched July 8, 2022
3.5K watch hours
16.8% returning viewers
Content Formats
Surviving the Daily produces a mix of in-depth and snackable content tailored to gear-focused viewers:
- Full-length gear reviews (knives, flashlights, wallets, pouches, power banks, tools)
- Quick-hit YouTube Shorts for high-impact product highlights
- EDC loadout breakdowns and pocket dumps
- Budget vs. premium comparisons
- Practical “in the field” impressions and updates
- Supporting content on Instagram, Facebook, and the SurvivingTheDaily.com website
Ideal Brand & Product Fit
The Surviving the Daily audience is highly engaged with practical, use-driven gear. Ideal partners include brands in:
- Everyday carry (EDC) and pocket tools
- Knives, multitools, and cutting tools
- Flashlights, headlamps, and lighting
- Wallets, pouches, bags, and organizers
- Power banks and small electronics for preparedness
- Home, garage, and vehicle-related tools
- Outdoor, camping, and survival accessories
- Financial / preparedness-adjacent services that align with the audience’s mindset
Selected Brand Collaborations
Surviving the Daily has worked with a variety of EDC and gear-focused brands, including:
- Olight
- Wuben
- Trayvax
- Big Idea Design
- Maxpedition
- CJRB Knives
- SRM Knives
- Goldenmate (power solutions)
- Keyport
- CROM Tools
- Tuningi / Smingy
- And additional EDC, outdoor, and tool-focused brands
New collaborations are approached with a focus on authenticity, long-term relationships, and delivering honest value to the audience.
Collaboration Options
- Dedicated YouTube review video
- YouTube Shorts product spotlight
- Instagram post and/or reel with tagging and mention
- Multi-platform launch bundle (YouTube + Shorts + Instagram)
- Comparison features (e.g., budget vs premium, category round-ups)
- Affiliate or discount code integrations
- Long-term series or product line coverage
- Giveaway or community-focused campaigns
Packages can be tailored based on your goals, whether that’s brand awareness, conversions, or long-term presence in the EDC space.
Contact & Next Steps
If you’d like to discuss a collaboration, product feature, or review opportunity, please reach out via email or social channels below: